FCV deepens partnership with BCLC with new digital services agreement

April 6, 2017

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Vancouver, BC – Following a competitive process that saw over 100 vendors express interest, BCLC has chosen FCV Interactive as one of their preferred roster vendors to provide user experience and mobile digital services for the agreement term, strengthening a partnership that stretches back to 2012.

“We’re thrilled to continue working with BCLC, an organization that is consistently dedicated to improving the player experience” says Johann Starke, President & CEO. “As an agency that puts users at the centre of every solution we create, working with people who understand and champion that philosophy makes for a truly collaborative and empowering relationship.”

FCV has worked with BCLC for the last five years on several user-focused initiatives aimed at improving the way BCLC engages their players and delivers their services. From our redesign of their PlayNow.com site, to our Seamless Experience initiative that helped BCLC stakeholders understand how their players experienced BCLC’s holistic suite of games and services, we’ve helped BCLC gain an acute understanding of how to best serve their players.

In addition, we recently worked with BCLC on an innovative design sprint – the FCV Accelerator – where BCLC leaders worked with our team to sketch, design and prototype new lottery ideas in five days flat – and tested them on real users!

“The most exciting part about working with BCLC over the past few years has been seeing the organization grow and evolve” added Nicole Broeckling, Director, Service Design. “They’ve been open to new and innovative methodologies, and are always eager to learn and introduce these forward-thinking processes and ideas to their organization. We’ve worked together in a true co-creative fashion, melding their teams with ours during every initiative. It’s been incredibly effective, and a lot of fun.”

Throughout our partnership, BCLC has shown a continued commitment to improving the player experience – and we’re thrilled to continue collaborating with them over the next five years, and potentially over a full decade.

About FCV Interactive

FCV Interactive is the user-focused transformation agency. Every day, we redesign organizations and create digital services that people love. With over a decade of expertise working with public and private sector clients, we deliver experiences that make life better. To learn more, visit fcvinteractive.com.

For more information:
Lisa Brown
416-362-8407 x2334

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